2020 Partnership Trend Report
Our Best Thinking
With decades of hype bringing us to this moment, we finally made it here to 2020! Given the rising tide of purpose-driven companies, longstanding nonprofit collaborations and heightened demand by new generations to make the world a better place quickly, 2020 is poised to be a big year for us all in the social impact industry. This is the year, however, that will accelerate profit-purpose partnerships – the volume of them, the sophistication of them, and the impact they can all have on our societies. We will look back on 2020 as the year we embraced the 4th Industrial Revolution, used technology to make Purpose more interactive and personal, and experimented with new and evolved business models. To make it through 2020 successfully, we will need to make our partnerships immune to threats like a potential recession that may flatten corporate budgets and contribute to more turnover, as well as continued sustainability and corporate responsibility reporting pressures. Despite a few challenges, we predict 2020 will be an exciting year – one that will ultimately shape the new frontier for profit-purpose partnerships. In our new 2020 Trend Report: The 20 Things You Need to Know About Profit-Purpose Partnerships, we uncover the top 5 threats facing impact professionals today, the top 5 most active categories giving to causes, industry trends and exciting new brands to watch. We also offer 20 big ideas for partnerships between nonprofits and companies in the new age of Purpose. Let’s Dig In!