Despite a global pandemic and recession, point-of-sale (POS) fundraising continues to be an effective and accessible method to engage consumers in direct fundraising. Companies and nonprofits came into 2020 expecting to build on the success of previous years’ campaigns and benefit. The 2020 global pandemic’s impact on shopping behavior, especially brick-and-mortar retail, consumer purchasing power, and the entire economy has many stakeholders wondering what POS fundraising looks like now and in the coming months. In our annual POS survey, Accelerist examines the consistent and disruptive consumer trends on traditional in-store, online and mobile POS giving.
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